4 Reasons to Work for a Nonprofit

Many people are under the impression you have to make a vow to poverty to enjoy working for a local nonprofit,  but are impressions like this just a myth?  Nonprofit jobs can actually be very beneficial to your career, not only that, nonprofits are always looking for new blood. In addition, nonprofits are becoming very popular and somewhat of an economic powerhouse in today’s society. Many people who never dreamed of working for a nonprofit have found themselves right in the middle of the nonprofit world using the skill set they’ve learned for other jobs.

What can working for a nonprofit do for you?

1. Perks Make Up For Your Low Paycheck.

Working for a nonprofit automatically means you will not find six figures on your paycheck. Or could you? Depending on the size of the nonprofit you work for, you could make a reasonable paycheck for working at a nonprofit. There are pros and cons to working for a smaller nonprofit just like there are drawbacks to working for a larger nonprofit. Either way, the typical nonprofit employee will not make a large salary. But, some people think the benefits of working for a nonprofit outweighs a paycheck. Many nonprofits often allow more flex time, days off, and a comfortable dress code.

2. Rewarding Work. 

Nonprofits allow people to connect passionately with their work. Many people who choose to work in nonprofits want to make a difference in the lives of others. The paycheck may not be large, and the work may not be fabulous, but many people think it’s worth the time and effort.

WVU college student Brittany Elliot works at the local Ronald McDonald House in Morgantown; she says working for a nonprofit is rewarding. “The most rewarding part of working for a non-profit is that we get to directly help people,” explained Elliot. “I love that we get to meet the families, interact with them, and know that we (the charity) are making a difference in their lives.”

3. Learning New Skill Sets & Improving the Skills You Have.


WVU Graduate Student Casey Strader never thought she would have a job working for a nonprofit. She got her bachelor’s degree in sports management and is currently pursuing her IMC degree at WVU while working for the United Way’s Team NFL campaign. Casey is pictured here with Cliff Avril, her partner for the campaign. Photo Courtesy of Casey Strader.

Nonprofits are always looking for volunteers and employees with useful skill sets. These people can help advance the organization by using their skills and by sharing them. Sharing skill sets among volunteers and employees allows all volunteers to develop new skills to help further the organization and their individual career. Developing new skills can build your resume and provide future job opportunities. This is especially important for college students fresh out of school. Many skill sets are need for nonprofits. Today, many nonprofits are looking for people who can run social media platforms. Young people are the go-to volunteers for this job. By working with and sharing their knowledge of social media, young volunteers can share their skills and learn other skills such as leadership and communication and marketing tactics from other employees and volunteers.

College graduate Casey Strader says she never thought she would work for a nonprofit organization. “I graduated with my Bachelor’s in Sport Management, and I’m getting my Master’s in Integrated Marketing Communications, but working in sports is my main goal,” said Strader. “So when I pictured working in sports, I always thought it would be for a franchise/team, and I’ve had a couple internships with different teams. When I saw this opportunity it was definitely a new way to look at working in sports. Instead of working for the team, I’m working for the United Way TEAM NFL, which is in charge of running Cliff Avril’s campaign. This is a new side of the sports world that is also letting me get experience in the nonprofit world.”

4. Networking.

Nonprofits are a great way for people to make connections with one another. In addition to building new skills and your resume, building a network of people and resources is also a benefit of working in a nonprofit environment. There are thousands of nonprofits in almost every area of the country. Finding a nonprofit that fits the future career you want can be easy. Experts suggest finding a nonprofit in your area of interest and getting your foot in the door by volunteering. You never know where a simple conversation can lead.

There are pros and cons to working for a nonprofit organization, but it can be a great way to build opportunities and get your foot in the door for your future career.


Nonprofits of Morgantown, WV


City of Morgantown from the West side of the Monongahela River. Photo Courtesy of Wikipedia.

As I was working on a post last week, I became guilty as I realized I am not fully aware of all of the local nonprofits in Morgantown. As a journalist, I’m supposed to know the ins and outs of the community. While I am pretty educated on most local news and Morgantown businesses, I did some research and realized I don’t know as much about the local nonprofits as I thought I did.

Using my own conviction, I realized many Morgantown residents probably don’t know their local nonprofits either. This is a problem for a few reasons. First, many people would be willing to give to a charitable organization they can identify with, but many residents may not know of the nonprofits in their area. Secondly, many people who need nonprofit services such grief counseling or food may not know certain nonprofits exist and are willing to help them out. Finally, if residents are unaware of nonprofit organizations, they may never decide to volunteer. Many passionate volunteers want to help somewhere that has a mission they can relate to. If someone lost their mother to cancer, they may be passionate about volunteering for the American Cancer Society. Someone who lost a loved one may be interested in volunteering at a grief counseling center, but people can’t volunteer if they have no idea an organization exists.

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Stepping Stones offers various programs throughout the year such as soccer, baseball, and basketball. This photo is from the Stepping Stones Basketball Program. Photo Courtesy of Stepping Stones

There are over 450 nonprofit organizations in Morgantown, WV alone. While several of these are churches, many offer specific services that residents in need should look into. For example, Christian Help offers several services such as a food pantry, school supplies, and even financial assistance for those who qualify.  The WV Family Grief Center offers grief counseling to children between ages 3 and 18 and their families at no cost. Stepping Stones is a nonprofit recreational center for people with disabilities. They offer several programs such as soccer and basketball for disabled children. These are just three of the 456 nonprofits here in Morgantown.

I will begin doing  in-depth posts about one of the local nonprofits in Morgantown. I will examine what they do well, how they use social media, and how they create awareness about their organization and their mission. It’s important for us to know our nonprofit community so we can connect with one another, volunteer, and seek help when we need it. Nonprofits can be the glue of the community if we utilize them effectively. Nonprofits only make a difference when the community is involved.

Reflecting on the Daily Blog Challenge


A blog a day can seem challenging when you’re not used to it, but after awhile the words began to flow freely. Photo courtesy of Paul Theroux of The Wall Street Journal.

When I first received the blog-a-day assignment it seemed daunting. Especially with such a busy schedule, I had no idea how I was going to get this done. I even had a blog post due on game day, and I knew I would be traveling between the posting hours of 9am and 4pm. I struggled to find enough topics because I already had blogs planned out for the semester and I was using them all up in a week. The worst thing was figuring out how to fit a blog in my schedule every day. After All, people make careers out of blogging.

I scheduled my posts to post during the specific time frame and wrote them 24 hours ahead so that they were still timely, and got posted daily. I also relied heavily on my smartphone to be able to post while away from my computer. Another thing I struggled with was figuring out which information and interview portions to use in my blogs. I was overwhelmed with so much relevant information, but I did not want my blogs to be pages long–that’s when I discovered the idea of a blog series.

By Wednesday, it was becoming easier. I had one idea about nonprofits in college towns and found several topics within this idea that I could expand upon. I ended up making it into a four part series. While writing these four blogs, I asked myself questions about the material that presented more topics for me to blog about. By the end of Wednesday I had compiled a list of blog topics that would last me several weeks.

While doing research for my blogs, I realized there are over 400 local nonprofits here in Morgantown. It dawned on me that I had no idea so many nonprofits existed in Morgantown, so many other people, especially people my age probably had no idea either. After exploring the potential college students could bring to the nonprofit community, I wanted to do a profile on one nonprofit every week to expose them to other college students, but also to examine their social networking practices to see how they could improve their volunteer recruitment process, and make examples out of them for nonprofits everywhere. In fact, by working with a few local nonprofits and asking them questions to supplement my blogs, I actually made some very valuable contacts that will help me in my future career.  I was also able to create conversation and find out how nonprofits struggle the most when it comes to social media. This allowed me to see what I can talk about in my blog to help these nonprofits get better with their social media practices.

Overall, blogging daily has several benefits. I found that I like blogging once a day because it keeps me connected to my blogging community, and facilitates more topic ideas for my own blog. I’ve also found that blogging daily allows for more communication among readers. For example, I posted a link to my specific blog post on Twitter, and a couple people asked for the link to my blog to read more. I’ve also made more connections with nonprofit organizations and nonprofit volunteers in the Morgantown community that can provide insights to my future posts. The best thing about the blog a day are the relationships I’m starting to build and develop with the local nonprofit community. After every interview, I felt a better sense of insight, and a need to write and help.  I also learned that if you blog frequently, your blog will not be perfect. As a perfectionist, this is not ideal for me, but it makes sense. I began to notice that I really focused on content quality over polishing what I have. Your blog can’t be sloppy, but I do think readers are willing to forgive your imperfections if you have something relevant to say. If anything, I’ve found that I want to blog more often. I think this week, even though I’m only required to blog twice, I will be inclined to blog more, just because there’s so much to talk about.

Simple Ways to Retain Volunteers

Volunteers are the heart and soul of any nonprofit organization, but several nonprofit organizations struggle with volunteer turnover. Regardless of your organization, there will always be volunteers that leave for a variety of reasons. But doing a few things can help you keep your volunteers longer.


Volunteers are the heart and soul of nonprofit organizations. It’s important to understand their motivations and to keep them coming back. Photo Courtesy of http://www.hopecorps.org

So how do you attract and keep good volunteers? Understand their motivation. People only volunteer their time, money, and effort to something they believe in. Feed their motivation. Create conversation and get to know your volunteers.

Another way to keep people interested in your organization is to allow them to use their skills to better your organization. For example, Crossroads Church allows member to volunteer wherever they want. I’m good with technology and production, so I don’t want to work in the nursery. People who are forced to try to use a skill they don’t have are less likely to stay with your organization because they aren’t enjoying their time there. You still need to keep a challenge for your volunteers so they don’t get bored, but make sure it’s one they enjoy. Many volunteers are looking for new skill sets, but they’re also looking to be the experts on the skills they already have.

Recognize the service of your volunteers. Many organizations tend to take their volunteers for granted. After all, the volunteer has decided to devote time and effort to the organization. Never underestimate the value of a simple, “thank you.” People appreciate when you notice their hard work and dedication. You don’t have to reward them with a physical gift, but showing some appreciation always helps.

Invest in your own organization. By keeping your organization updated and improving, your organization only gets better. Investing in your organization allows you to serve more people in need as well as your volunteers. Many volunteers leave organizations because of out of date equipment or cramped workspaces that may hinder them from getting work done. This can be frustrating for people who are trying to make a difference.

Another overlooked component of keeping volunteers is communication. Never underestimate the power of communicating with your volunteer. Make sure your volunteer receives clear day-to-day instructions on their assigned task. Volunteers may not do what they’re supposed to if they are unclear about what needs done. It also frustrates volunteers when they show up and there’s nothing for them to do. Communication also allows relationships between volunteers, employees, and the community to be built.  Communication is key for any organization to run smoothly and effectively.

Attracting and keeping volunteers is common sense, but sometimes due to time constraints and general operation, these simple things get overlooked. It’s important to put clients and volunteers first because they are the bread and butter of your organization; the best way to do this is through communication.

What Happens When Your Student Volunteer Graduates?


Research shows that college students are volunteering much longer post-graduation due to the competitive job market and economic downturn. Photo Courtesy of Google Images.

After doing all the research and weighing all of your options, college students may seem like a great idea to add to your organization. While this may be true there are some issues to address.

While nonprofits seem to be doing a great job at recruiting college students and college graduates, college students are not always looking to stay. In fact, a report by the Washington Post shows that many college students leave their nonprofit jobs for private companies that often pay better and offer a more comfortable lifestyle. Many college students don’t yet have a family or career when they start volunteering for organizations while in school. Post-graduation their lives and lifestyles begin to change and other things such as a family begin demanding their time.

The study also showed that workers who took part in the survey were interested in leading a nonprofit, but felt they lacked the skills and training to do so. Many also indicated they felt overwhelmed with long hours and demanding responsibilities. They also indicated feeling underpaid.

So how can we fix this? The hiring process will vary from organization to organization but it’s important to have plan. If you really like a college student volunteer or employee and want them to remain after graduation, James Vergotz offers some tips on how to keep your volunteer coming back. First, Vergotz says to tap into the volunteer’s motives. Next he says to “explain your expectations to the nonprofit volunteers at the outset.” Third, Vergotz says to , “make sure volunteering is not burdensome and to make volunteering fun.” Finally, Vergotz says to “show the love” and make sure the volunteer knows they are appreciated and they are making a difference. Obviously, following all of these steps cannot ensure volunteers stay, but it certainly helps the cause.

The economic downturn may also aid in keeping college students at your organization longer. More recent reports show that recent graduates are turning to longer volunteer opportunities because of the competitive job market and economic climate.

There’s no sure way to keep a volunteer after they graduate, but doing things to make them feel welcomed, needed, and appreciated help. By building a good relationship with your college student volunteers, you can build your program and find future donors and volunteers through them. Even if you know they’re only available to help your organization for a short period of time, utilize their talents while you have them. Never turn a college student away because you’re afraid they can’t help long. Remember, there’s always a new generation of college students coming in.

A Good Example: Using College Students to Their Full Potential

Recently I’ve been discussing how local nonprofits based in college towns can benefit from involving college students in their organization. But larger not-for-profit organizations can utilize college students in much the same way.


The E4p organization is based in New York, but has a satellite location at West Virginia University in Morgantown. The organization utilizes college students to help meet the needs of their organization. Photo Courtesy of E4pWVU’s Facebook page.

E4pWVU is a student organization created to assist E4p, Inc., a 501©(3), not-for-profit organization with a branch in Schenectady, New York, and the satellite office in Morgantown. E4p’s mission is to provide organizations and individuals the opportunity to invest resources into sustainable local and global initiatives focused on “the 4 E’s: educational resources, economic value, environmental sustainability, and energy independence. The E4pWVU branch utilizes college students to assist E4p Inc. through fundraising, creating awareness, assisting with a variety of global and local initiatives.

Ep4 reaches out to college students through the college email listserv, Mix announcements, the student organization office, and through social media. The WVU E4p organization uses Twitter, Facebook, and a blog to reach out to students and the community.

Michelle Corder, E4pWVU President, says college students can be asset to any nonprofit organization, national or local. “College students often have more free time than adults in the workplace because they often do not have family obligations and other responsibilities that post-college age groups may have,” explained Corder. “Similarly, a college town is a close-knit community, where communication is easily facilitated and there is better access to resources. Similarly, in an educational environment, it’s easy to meet people who want to support nonprofit initiatives.”

Last year, E4pWVU helped out frequently at the Bartlett House. In addition, they had parties for community children, taught job training skills classes, and seminars to adults trying to find a job. In May, the group took a trip to Malawi, Africa to teach high school courses, spend time with orphans, among other things.


Members of E4pWVU visited South Africa for two weeks in May of 2013. The group taught high school courses and spent time with orphans of Malawi, Africa. Photo courtesy of E4pWVU.

This year the group hopes to fundraise and hold a clothing drive for orphans in Blantyre, Malawi and other members of the community there. They are also planning to start a program be peer mentors for high school students in South Africa.

E4pWVU is a great example of a large nonprofit organization that has a local branch and utilizes the potential of college students to meet the needs of their organization and promote their mission. Creating smaller communities within a larger community allows more conversation, more growth, and more improvement for organizations. E4pWVU shows us that just because your organization may not be located in a college town does not mean you can’t utilize one. By making a satellite location through a college campus, your organization can grow and serve more people than ever before.

Recruiting College Students to Volunteer

Research shows that a high percentage of nonprofits try and involve students.  Many college students, groups and individuals alike are motivated to help nonprofits for different reasons. As mentioned before, many students are looking for networking opportunities and a chance to build their resume. In addition, college students are willing to work for free and they are the future of our country; finding a college student to help your organization may be easier than you think.


Members of Phi Sigma Pi participated in the Morgantown American Cancer Society’s Relay for Life Event. Photo Courtesy of Erin Marosi.

Many sororities and fraternities on WVU’s campus partner with nonprofits to do service projects. I took an in-depth look at one organization here on campus that helps local nonprofit organizations. Phi Sigma Pi is a service fraternity that brings students together with three main goals: scholarship, leadership, and fellowship.

Katherine Anderson is a senior at WVU studying Economics. She has been a member of Phi Sigma Pi for four years now. “Since I have been a part of Phi Sigma Pi, I have participated in several service projects,” said Anderson. “In the past we have made cards for the children’s hospital at WVU, worked with Habitat for Humanity and it’s local RESTORE, participated in the Polar Plunge, sent packages to our soldiers overseas, and participated in street clean-ups every semester.”

Anderson said the fraternity initially chooses the nonprofit they would like to work with, but sometimes certain circumstances such as time and number of volunteers prohibits their first choice.

So how do you get a group of college students willing to work with you? Angelin Alicea says flyers, social networking, and school service initiatives are the best way to recruit college students and get them involved. Tobi Johnson outlines six ways to get busy college students involved in your local nonprofit organization. One of the most important points she makes is to tap directly into what motivates students.

“I try to do events that I’m interested in like the dance marathon so it’s enjoyable for me,” said junior exercise physiology major Kylie Garner. “I like participating because I’m helping other people, but I’m only motivated to participate if I’m interested in the cause.”

Johnson says the most important way to involve college students is to make a heart-to-heart connection. By making this connection, organizations can potentially build a relationship with a life-long volunteer or at least gain a volunteer for the time the student is in college. In addition, many college students help organizations at no cost, allowing self-investment and organization improvement for free. Thus, there are many benefits to using college students to further your mission and your organization.

Nonprofits in a College Town


Martin Hall is the oldest building on the West Virginia University Campus. Home of the P.I. Reed School of Journalism, Martin Hall is one of several buildings on WVU’s downtown campus. Photo Credit: Whitney Godwin.

For nine months out of the year, Morgantown, WV has nearly 30,000 extra residents. Why? It’s the home of West Virginia University.  You may think living in a college town is a nightmare, especially when the college can be found on the top party school list. You may also think the only thing college students do is be irresponsible, skip class, cause more traffic, and drink heavily, but many residents disagree.

“I love the energy of Morgantown,” said resident Shalane Koon. “The university has brought so many opportunities to Morgantown. It’s been a great boost economically. I believe it protected Morgantown a lot in the economic downturn so much of the country experienced. To add to that, we have an impeccable research hospital that has impacted so many of my friends and family.” Koon has been a Morgantown resident for 28 years.

In addition, having a large population of young people full of energy can be a huge advantage for nonprofit organizations in the area. Many college students, especially those new to campus are looking at ways to get involved. Some majors even require students to have a certain number of community service hours. In fact, Jill Havlat says college students may be more receptive to your organization’s need for volunteers than older adults.

Kylie Garner is a junior exercise physiology major at WVU. She’s required to have 50 community service hours before she can graduate. “I think certain majors, especially healthcare majors, should require students to do community service,” Garner said. “Aside from doing something positive for the community, it really teaches you communication and people skills.”

Will students be dependable? Students tend to have more flexible schedules than older adults, especially those with families. Being a student myself, I’m always looking for new experiences and networking opportunities to build my resume. Community service through nonprofits is a great way for students to network and feel connected to the community.

So, this may sound like students will use your organization to their advantage. Yes, but you can use students too. Many students love doing community service, regardless of whether it’s required or not. Just because we’re students doesn’t mean we’re not human. We like helping people just as much as the next person. Secondly, many students are hard workers—they want to make a difference. Finally, many students are interested in working for nonprofit groups as a career. By partnering with students and student groups, you may find a potential employee that will do great things for your organization.

In short, in a college town such as WVU with so many students, it would silly for a nonprofit not to capitalize on the opportunity to encourage individuals as well as organizations such as fraternities and sororities to participate in volunteering for their organization.

Stay Trendy

Research shows almost 90 percent of nonprofit organizations have a Twitter button on their website. But do they use twitter effectively? Yes they all know to write clear and concise tweets, and many of them know to tweet often and conversationally, but is there more to tweeting?Susan Gunelius summarizes who she thinks are the top 5 nonprofit Twitter users in her article, “Nonprofits Using Twitter Right.” Gunelius says Twitter is ideal for boosting awareness, getting free publicity, and soliciting new volunteers when used effectively. Twitter offers a a list of “best practices” for effective tweeting. In addition, Twitter offers a checklist for nonprofits to follow to ensure effective Twitter use. There’s one practice Twitter mentions that I feel is often overlooked, especially by nonprofits.

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Twitter suggests individuals, nonprofit organizations, small businesses, and corporations alike all participate in trending topics whether organic or promoted.

When I first read the words “stay trendy” all I could think about is how cheesy that sounds. However, it makes sense.  Participating in Twitter trends and promoted Twitter Trends allows organizations and individuals to participate in global conversation. By doing this, individuals and organizations can gain followers and knowledge.  The trending topics on twitter can be found on the lower left of your twitter feed page. Melissa Gonzales says Twitter trending topics can increase followers, allow more interaction with other users, and get people to click on links.

Much like the Facebook news feed, Twitter trends are determined by an algorithm and are tailored for you based on who you follow and your location. This already helps narrow down the community for you. You can create your own organic trending topic hashtag and promote it via Twitter. By creating a trending topic, an organization or individual can click on the hastag to see the conversation from everyone using the trending topic. This helps build community, engage users, and allow for continued conversation.


KONY 2012 was an experiment campaign launched by the Invisible Children organization. Within a week, the campaign went viral. Photo Courtesy of Google Images.

Individuals and organizations use trending topics for everything from weddings to sporting events to campaigns. One of the most effective uses of a trending topic was the Kony 2012 Campaign. The campaign was successful in several ways, but by tweeting the video and using hashtags such as #makekonyfamous #kony2012 and #stopkony, campaign managers could track the conversation going on between millions of individuals around the world. In addition to creating conversation, the trending topics also allowed the video to go viral. This article from the New York Times says nearly ten million tweets included the word Kony or the hashtag #stopkony in just an eight day span. By using a their own organic trending topic, Kony was able to go viral in a week’s time.

Creating your own trending topic can be a great way to reach out, create conversation and awareness, and promote your mission and brand. Additionally participating in current trending topics can also build more awareness of your brand. By extending condolences for the Navy yard shooting this morning and using the hashtag  #NavyYardShooting, businesses, individuals, and organizations are participating in a trending topic and may gain exposure from this, especially if they engage in a conversation with other users who have used the trending topic. For example, The Brothers Fund, an organization that helps veterans by providing small loans to start and grow their businesses tweeted, “Our hearts go out to those holding strong in the #NavyYardShooting right now.” They even linked their tweet to a press release from the US Navy. I’ve never heard of the Brothers Fund in my life until I was viewing the trending topic searching for more information on the shooting this morning. Interested, I clicked on their page to see what they were about. You don’t have to have your own trending topic to utilize trending topics effectively. By simply participating in a trending topic, your organization will gain exposure by other participants of the trending topic. If one of these users tweets your organization back or retweets your organization, engage in conversation with them. This will help promote your brand, mission, and organization even further. Even if you reach just one other microblogger, you’ve successfully created awareness about you, your business, or your organization.

Creating the Brand: A Common Mistake


During airline emergency procedure talks, the stewardess instructs the parents to place their oxygen mask on first, and then they may assist their child. Photo courtesy of Brad Chaffee.

One of the most common mistakes nonprofits make is the lack of investment in their own brand and mission. Many nonprofits are service driven. Isn’t this the point you ask? Well yes and no. Have you ever been on an airplane? When the stewardess explains the emergency procedures, she always reminds parents in an emergency situation to first put on their oxygen mask and then help their child put on an oxygen mask. Why is this? Don’t most parents care about their child first?Yes, but if the parent cannot be stable first, they are less help to their child than if they are in a stable condition. Much the same, in order for nonprofits to provide good service, organizations must be stable themselves. Because nonprofits feel like spending time and money on their own organization takes away from those in need, they often devote little or no time to developing their own brand and mission.

It’s no secret that many nonprofits struggle financially. It’s also no secret that smaller, local nonprofits may be lacking in time and manpower. Everyone wants their donation to go to food for the homeless or a new backpack for child of a single mother who is struggling, but no one every wants their donation to be used for operational use. Even many grants nonprofit organizations apply for and receive do not allow them to use these funds for operational activities.

The point is, if nonprofits expect to help people and provide services long-term they must improve their services and get better at what they do. The only way to improve an organization is to invest some time, effort, and money in it.  This may seem difficult, but it’s worth the effort in the long-run. Another way to raise funds and donations for improvement is for nonprofits to build partnerships with local and corporate businesses. Many organizations feel guilty spending funds that could be used for services. By building a partnership and getting items donated to improve facilities and services, nonprofits can still improve their program with losing funds for additional services.

Morgan Clendaniel makes an interesting point in “The Smallest Nonprofits Should Have The Most Powerful Brands when he quotes Burton Glass, a principal at Hairpin Communications: “I believe branding is more important for nonprofits than for-profits because nonprofits are in the business of cooperating more than competing.” This a good point, because nonprofits and volunteers often forget this and try and create competition among nonprofits for volunteers and donations. In reality, nonprofits could ban together and build partnerships with one another in order to improve and build the organization and it’s services further.  Cynthia Round, Executive Vice President of Brand Strategy and Marketing at the United Way of America views it as competition rather than cooperation. She says,
“investing in brand development is increasingly important to build credibility and differentiate in this competitive giving environment.” Either way, it’s important for nonprofits to seek some level of self-investment in an effort to improve their organization and their services.