Well that magical time of the year is upon us. Trick-or-treat is over, and shopping malls and retail stores are bypassing Halloween and heading straight for Christmas. This time of year is also statistically when people give the most. In fact, donors give 52 percent more in the month of December than any other month, and 33 percent of all donations are made in the month of December. And many nonprofits rely on special events during the holiday season to raise funds.
Let’s take an in-depth look at one Morgantown holiday fundraiser, and how they make it a successful experience for everyone in the community.
Every year, the Morgantown Mall hosts the “Magical Night of Giving,” which is a holiday fund-raising event involving several nonprofit organizations from the Morgantown community. This year, over 30 nonprofit organizations are participating. The event encourages shoppers to start their Christmas shopping by providing a discount to those who participate. Participants can purchase a five-dollar ticket from the nonprofit organization of their choice. The donor then receives a stamp signifying them as a Magical Night VIP entitling them to exclusive savings offered by mall merchants and enters them for prize giveaways.
More donations and more supporters are just a plus to holiday fundraising. Promotion, awareness, and education about your organization and the mission it supports happens during these special events. Creating awareness can lead to more potential donors and volunteers. Morgantown Mall Marketing Director Sarah Shaffer says the event not only benefits nonprofit organizations, but the community as a whole.
“Morgantown Mall has been a part of this community for over two decades,” explained Shaffer. “We are a part of this community and hope to be for a long time. The event brings the local community together to support the area’s nonprofit organizations, and it gives those organizations a platform to spread the word about their cause.”
Connect your event to your local community—People want to know they’re helping a real person.
One unique thing about the Morgantown Mall Magical Night of giving is that 100 percent of the profit raised through ticket sales goes to local nonprofit and charitable groups. Many holiday campaigns are national campaigns such as the salvation army red kettle fundraiser and the operation Christmas child shoebox project. This Magical Night of Giving event benefits our community locally.
“Nonprofit organizations are essential to the community,” said Shaffer. They offer specific programs, services, and information that wouldn’t be readily available if they didn’t exist. The volunteer work and services they provide for the community are appreciated and respected by many, including us.”
This year, the Magical Night of Giving is Sunday, November 10, 2013 at the Morgantown Mall. The event lasts from 6:00pm to 9:00pm. Tickets can be purchased from participating nonprofits and at the mall office.